Closed Loop, Inc

Closed Loop, Inc undertook a PPC and Demand Generation Marketing project for Vidyard, an AI-driven video messaging and hosting platform. The primary objective of this project consisted of demand generation, conducting paid search and social campaigns, and carrying out in-depth analysis and strategy. The company was chosen for its cultural fit, cost-effectiveness, and shared values. The Closed Loop team responsible for the project was composed of 2-5 members.

A detailed scope of work was established, which involved managing Vidyard’s paid media across search, social, video, and connected TV platforms. Some of these tasks included campaign strategy, setup, and ongoing optimization to support Vidyard's sales-led and self-serve growth goals. They also bridged their efforts with Vidyard’s internal team on conversion tracking, ensuring campaigns are measured and optimized against real pipeline outcomes, not just clicks.

The results of the partnership were overwhelmingly positive, with the team delivering consistent performance reporting and regular strategy reviews, along with actionable insights. The scope of work also included ad copy and creative recommendations, audience and retargeting strategies, and troubleshooting for conversion tracking setup across ad platforms. Moreover, Closed Loop assisted in budget planning, forecasting, and provided testing recommendations for new channels and formats. The collaboration proved to be very successful and effective, contributing notably towards Vidyard's growth goals.