Clootrack

Clootrack completed a project for Crompton Greaves, a consumer electrical products company, to decode the conversation happening in Indian e-commerce across multiple languages. They provided a machine learning tool that could decode and classify sentiments of various conversations. The initial project focused on understanding how smart home trends are evolving. Clootrack analyzed a year's worth of data, segregating sentiments into different categories. They also mapped the brand equity of the company, producing both quantitative and qualitative data. The project was successful and the company spent between $27,500 and $41,000 USD on the project, which started in March 2019.

Clootrack worked with a branding innovation firm to provide consumer data analytics services. The team used AI, machine learning, and natural language processing to analyze consumer reviews on e-commerce sites. The data set provided by Clootrack encompassed about 100,000 reviews from the categories the firm was interested in. The project was managed efficiently and insights were provided into the collected data. The firm invested around $25,000 in the project which lasted from January to April 2021.

Tata CLiQ, an open marketplace, engaged Clootrack to structure their customer feedback channels and extract valuable output. The team at Clootrack created several dashboards as per the discussions and requirements of Tata CLiQ. The company invested approximately $1,400 USD per month for the project which started in May 2020 and is currently in the finalization of the proof-of-concept stage.