Clearl

Clearl was hired by the CEO of GoGuru, an e-commerce brand in the fitness and activewear space, aiming to fortify the product and brand strategy while enhancing the commercial performance. With the key goal to refine the brand positioning, customer experience, and sales, Clearl was chosen due to its competitive pricing and perceived value for cost. The collaboration involved a team of 2-5 persons from Clearl and encompassed activities such as product strategy, branding, and collaborative workshops.

The scope of work delivered by Clearl wasn't just design-focused, rather, it was a comprehensive solution targeting GoGuru's business needs. Clearl challenged GoGuru's existing assumptions, brought in new ideas, and aided the client in making more informed product and commercial decisions. They assessed GoGuru's offers, identified opportunities to augment sales, and reviewed the customer journey. Importantly, they also provided valuable support in Black Friday A/B testing.

Clearl's assistance in A/B testing for GoGuru's Black Friday campaign led to significant improvements. By testing different approaches, they jointly reviewed the results and effectively utilized the findings to enrich the campaign. The agency demonstrated a commendable degree of flexibility, adaptability, and willingness to challenge conventional thinking, leaving GoGuru with a more refined and profitable strategy.