CityBlock

CityBlock was hired by Barjac Construction Management Inc to establish and manage their social media platforms, generate content, and develop their website. The goal of the project was to increase the company's social media presence. CityBlock developed a strategy that included creating content, enhancing followership on all social platforms, and developing the website to increase visits. The project involved creative work, planning, tracking, reporting, and marketing execution on multiple social platforms. The company's management team had regular discussions regarding the project and assigned two main points of contact to work with CityBlock directly.

In another project, CityBlock worked with Prominent Homes Ltd, a residential single-family home builder in Calgary, Canada. The goal was to expand the company's marketing and branding strategically. CityBlock worked with Prominent Homes to build a more professional brand image to attract their target audience of families and second-time homebuyers aged between 30 and 55. The project involved analyzing the company's goals, documentation, and previous campaigns. The collaboration started in October 2020 and is ongoing, with a total investment of around $50,000–$60,000.

CityBlock also collaborated with Janssen Homes, a homebuilding company, to increase their brand exposure, online traffic, form submissions, walk-in traffic into their sales centers, and purchase contracts for new homes. CityBlock was responsible for the company's social media ads, including taking photos and videos and designing content for digital marketing on Facebook and Instagram. They also managed the company's website analytics, like tracking conversion and ad spend. The team at CityBlock worked with the founder, marketing director, head of digital marketing and social media, and three other team members from Janssen Homes. The engagement started in November 2020 and is ongoing, with a total investment of $50,000.