Citizen Group

Citizen Group was hired by a medical research network that focuses on lymphatic diseases. The organization was on the brink of bankruptcy due to a marketing issue, which Citizen Group addressed by conducting a comprehensive rebranding effort. They revised the mission statement, modernized the look, and rebranded the organization as an advocacy network. They also added "education" to the name, created a unique acronym and logo, and redesigned the website and social media presence. The initial contract was around $100,000, and they were later contracted for a three-year project worth $206,000. The feedback from the client was positive, as Citizen Group was able to successfully rebrand the organization and improve its visibility and funding opportunities.

A private holding company specializing in licensed sports and lifestyle apparel and headwear hired Citizen Group to launch a campaign in coordination with three African-American sports organizations. The project was an omni-channel campaign that required both digital and in-store signage. Citizen Group conducted interviews with various stakeholders and developed a campaign that paid homage to the leagues and their unique stories. They created store signage, window signage, mail marketing, social media marketing, display ads, and a microsite. The cost of the project was around $300,000, and the client was satisfied with Citizen Group's understanding of social impact and responsibility.

Citizen Group was hired by The Salvation Army to create a logo and brand identity for their homelessness initiative, edit existing video content, and create digital marketing assets. They developed a strategic campaign story arc and a graphic design to evolve the program's identity. They also redesigned the website and designed a social media campaign, including assets for various platforms. Citizen Group created 12 unique posts for the social media platforms, six of which were cut from existing video footage. The client chose Citizen Group for their competitive pricing and positive referral. The client was pleased with the deliverables, which helped improve their overall user engagement and social media presence.