Citizen Group

Citizen Group worked with a licensed sports and lifestyle apparel retailer to launch a campaign in partnership with three African-American sports organizations. The campaign was omni-channel, requiring both digital and in-store signage. Citizen Group conducted a deep-dive into the project, interviewing stakeholders and developing a campaign that honored the unique stories of the organizations involved. They created physical assets such as store signage, window signage, and mail marketing materials, as well as digital assets such as social media marketing, display ads, and a microsite. The campaign ran from October 2021 to April 2022, and the cost was approximately $300,000.

Citizen Group partnered with a medical research network focusing on lymphatic diseases to conduct a major rebranding effort. The organization was facing bankruptcy and needed to distinguish itself from other organizations with similar acronyms. Citizen Group revised the mission statement, rebranded the organization as an advocacy network, and modernized its look. They also redesigned the website, rebranded the social media presence, and provided a dynamic set of rebranding tools for future use. The initial contract was around $100,000, and the organization has since engaged Citizen Group for a three-year project costing $206,000.

Citizen Group was hired by The Salvation Army to create a logo and brand identity for their homelessness initiative, edit existing video content, and create digital marketing assets. They developed a strategic campaign story arc, designed a new program identity, and created an infographic for high-end donors. They also revised the website content strategy and designed a social media campaign including assets for Facebook, Instagram, LinkedIn, and Twitter. The team at Citizen Group consisted of 2-5 employees, and the project was chosen for its budget-friendly pricing and positive referral.