Cindaro

Cindaro was retained by Toyoma Koi, a Japanese koi importer based in Southern California, to redesign and enhance its website. The project had the dual objectives of improving the website’s aesthetic appeal and integrating direct online sales and auction capabilities. Toyoma Koi's decision to hire Cindaro was influenced by several factors: the company's cultural fit, perceived value for cost, a referral, and aligned company values.

Cindaro excelled in implementing the three main goals of the project: improving organic search visibility, building a working auction feature, and modernizing the site's overall aesthetics and usability. The website's on-page optimization was strategically aligned to koi-related search terms, while its technical SEO was significantly improved. The new auction feature added a dynamic layer to the site, enabling seamless bidding and tracking for koi auctions. The website visual redesign effectively showcased the quality of the koi being sold, with optimized navigability, and responsive mobile functionality.

In addition, the website now benefits from Cindaro's ongoing assistance which includes hosting, security, and performance monitoring. Updates are straightforwardly managed through a client dashboard, demonstrating Cindaro’s commitment to continuous support rather than a singular, one-off build. Overall, the collaboration between Toyoma Koi and Cindaro resulted in an enhanced, more efficient, and consumer-friendly website that truly mirrors the quality of its professional offerings.