Ciceron

Ciceron was engaged by a Fortune 500 financial services firm to explore startup opportunities in the paid media space. The company provided staffing solutions and subject matter expertise, assisting the client in their design and content creation efforts. They focused on paid media, social media marketing, email, and one-to-one opportunities. Ciceron's team was integrated into the client's agile efforts, providing recommendations for testing in paid and social spaces, setting up the tests, and delivering creative content. The team size varied between three and fifteen members based on the client's needs. The project ran from May 2017 to August 2019.

Ciceron was hired by Children's Hospitals and Clinics of Minnesota as their Digital Agency of record. They were tasked with overseeing all of the organization's Search, SEO, Social, and Content strategy and execution. Additionally, Ciceron was hired to re-platform, redesign, and rebuild the organization's 7000-page public-facing website. The goal was to upgrade the content management system, reduce site complexity, make content mobile responsive, and overhaul the content strategy and information architecture. The project included site architecture, platform review and selection, creative redesign, user experience design, content strategy, Search/SEO optimization, social integrations, and project management. The vendor's team consisted of an account/project manager, a UX strategy lead and designer, and a Content Strategy lead.