Chirp

Chirp completed a project for Leica Geosystems, a premium sensor supplier with over 200 years of history. The project involved securing earned media placements with key trade publications and sourcing and managing a paid influencer relationship within the construction industry. Chirp was chosen for this project due to its proximity to Leica Geosystems, affordable pricing, great culture fit, and good value for cost. The Chirp team, consisting of 2-5 employees, worked closely with Leica Geosystems to identify target media, write a key messaging/positioning framework, and develop an editorial pitch calendar. They also drafted bylines and press releases, pitched and secured earned content placements, and managed a paid influencer relationship. This involved negotiating terms of agreement, managing the collaborative process of content development, monitoring posts, and reporting KPIs. The project was successful, and the client was satisfied with the results and the value they received for the cost.