Cheryl Loh | Freelance Graphic Designer

Cheryl Loh, a freelance graphic designer, was hired by the Vancouver Fraser Port Authority to develop social media graphics, infographics for print and website, and other marketing materials. The aim was to create engaging and eye-catching materials that simplified complex information. Cheryl was chosen for her ability to adapt her illustrations to various corporate clients and their overall brand look and feel. She collaborated with the project manager on scope, budget, and timelines. The feedback from the client was positive, highlighting her ability to absorb information quickly and efficiently, reducing the need for many revisions.

In another project, Cheryl was hired by a community foundation in Vancouver to design a holiday e-card for their donors. Cheryl was chosen for her diverse and playful design style, which was in line with the brand's image. The project involved a discovery call to discuss potential design options, after which Cheryl provided a mock-up. After one round of revisions, the e-card was ready for use. The client was impressed with Cheryl's work and has since worked with her on other projects.

Cheryl also worked with a crown corporation based in Vancouver, creating infographics and illustrations for both internal and external audiences. She was chosen for her creative design skills and ability to deliver the desired look and feel. Each project started with a creative brief, followed by Cheryl providing a detailed estimate and timeline. The feedback from the client was positive, with the first iteration of her work usually aligning with what they had envisioned. Cheryl's ability to tweak design elements to align with the project's needs was also appreciated.