Cheeks Agency

Cheeks Agency was hired by L'Oréal, a company in the beauty industry, to increase product awareness, engagement, and consumer education for a new product launch. The agency was chosen due to its good value for cost, company values, collaborative approach, and a strong referral. The team from Cheeks Agency, consisting of 2-5 employees, crafted a comprehensive marketing strategy based on thorough data analysis. This strategy included defining the target audience, developing detailed audience personas, and creating a compelling core communication idea. The agency also tailored product messaging to resonate with the target audience and proposed effective communication channels to maximize reach and engagement. In addition to this, Cheeks Agency developed a creative set of marketing materials, including digital materials like GDN, stories, post, banner ads, context ads, out-of-home creative materials, and a key visual for the product. This ensured consistent brand messaging across all touchpoints.