Charmer

Charmer was hired by Sarine Technologies Ltd, a global leader in precision technology products for diamonds and gemstones, to design and develop a promotional website. The goal was to create a visually impressive site that encapsulated the company's values and technological achievements without being overwhelming. The website was to include a large amount of 2D and 3D graphics and be user-friendly. It needed to function flawlessly and be localized into Japanese and Chinese. An educational tool for modern consumers was also requested. The project was carried out by a team of 6-10 Charmer employees, and the process involved mood board development, main design stage, client presentation, 3D-modeling and animation, development, layout adaptation for various resolutions, testing, improvements, and language adaptation. The client chose Charmer for their competitive pricing, cultural fit, value for cost, and alignment with company values. The project was seen as a success, meeting all the specified objectives.