Charlie

Charlie was hired by Hackergal, a Canadian charity, to develop an online learning portal to streamline their program delivery and facilitate data collection and reporting. The project was necessitated by the organization's significant growth and the limitations of Google Drive. Charlie's team, consisting of a project manager, a designer, and two developers, took a phased approach to the project, allowing for detailed feedback and adjustments after each phase. The client appreciated Charlie's agility, understanding, and their extensive experience in managing and launching various products. The end result was a customized learning portal that effectively met the needs of Hackergal's learners and facilitators.

Wildcraft, a natural wellness company based in Toronto, engaged Charlie to create a custom Shopify theme for their e-commerce store. The project was aimed at providing a fresh, modern, and user-friendly web experience that reflected the brand's ethos. The Charlie team, comprising of a head of design and UX/UI, a marketing expert, and a backend developer, divided the project into four main stages: planning & strategy, brand design, website design, and development. They conducted extensive research, created user personas and journeys, chose a new color scheme and font, and developed wireframes and high-fidelity mocks of major pages. Despite some third-party app issues, the launch was successful and the client was pleased with the final website that showcased their brand without compromising on the user experience.