Centric Park

Centric Park successfully undertook a project for ArcSpan, a company providing digital publishers with audience monetization and revenue solutions. The project involved relaunching ArcSpan's customer-facing AMS platform. Centric Park was tasked with streamlining the UI for the building, management, and activation of audiences. The deliverables included product specifications, wireframes, sales screens, and research validation. The result was a more intuitive process for audience building, even with the vast amount of data available.

Centric Park was hired by the office of the provost at the Massachusetts Institute of Technology (MIT) to develop a new website. The project marked the office's first-ever website, and it was designed and implemented from scratch by Centric Park. The website, built on WordPress, displays office information and features digital forms for information collection and a resource finder that can be sorted and filtered. In addition to web development, the company also implemented SEO tactics, wrote content for the site, and provided training documentation for site maintenance. The project was completed within the budget of $100,000-$150,000, from August 2022 to March 2023.

The Massachusetts Institute of Technology (MIT) also engaged Centric Park for another project aimed at creating a web presence for the university. Centric Park took charge of the entire project, from WordPress web design and development to defining user personas and building the platform's backend. The team used Figma for design and provided comprehensive services, including contract negotiations, copywriting, and testing. The project was completed within six months, from September 2022 to March 2023, with a budget of around $250,000.