Carol Roderick, PhD

Carol Roderick, PhD, was engaged by a marketing company, focusing on Facebook and Instagram ads, for its clients in education and service businesses. The company's owner hired Carol for her expertise to consult and provide hands-on support with ads management. The scope of Carol's involvement consisted of copywriting, overseeing creative aspects, managing paid media campaigns, and maintaining client communication. She turned around daily ad account checks, weekly reports with narratives to clients, and ensured persistent engagement for any client inquiries.

Carol's working relationship with the marketing company began in August 2023 following a connection through online networking groups. The choice to work with Carol was influenced not only by her fitting into their budget but also for the substantial value she offered for the cost. Apart from these economic factors, the company owner recognised Carol as an excellent match with their team culture, enhancing the collaborative experience and the overall project dynamics.

There isn't any specific feedback or results mentioned for the project, however, the ongoing nature of the project suggests a positive engagement between Carol and the marketing company. By managing critical functions such as paid media buying campaigns and customer relationship management, Carol has been able to contribute significantly to its business operations. Carol's relationship with the company is marked with continuity and seems beneficial for both parties.