Carbon

Craft Sportswear US, a Swedish endurance brand selling running, cycling, skiing and training apparel plus footwear, hired Carbon to help them meet their annual ecommerce revenue goals and acquire new customers. The company chose Carbon for their project due to their affordable pricing, great culture fit, and aligned company values. Carbon assigned 2-5 employees to manage media planning, forecasting and buying across multiple channels, handle reporting and forecasting, manage email/SMS, improve web UX, and provide creative services. The Craft Sportswear US team was referred to Carbon and decided to work with them due to their budget-friendly pricing, excellent culture fit, and shared company values. The project was successfully executed by a team of 2-5 Carbon employees, who managed a wide range of tasks including media planning, forecasting, buying across multiple channels, reporting, email/SMS management, web UX, and creative services.