Captivate Search Marketing

Captivate Search Marketing was engaged by the National Society of High School Scholars (NSHSS) for a comprehensive digital marketing project. The main challenge was to enhance the organization's PPC and SEO strategies, as well as to create a new, modern website to improve member acquisition and engagement. Captivate Search Marketing implemented Google Analytics, defined key objectives, and identified opportunities to refine the SEO and PPC efforts. They also upgraded the NSHSS website to be more mobile-responsive and search-friendly. Additionally, they built an impressive social media presence for NSHSS on Facebook, Instagram, and Twitter, and incorporated video marketing across all platforms. The partnership is ongoing, with a monthly investment fluctuating between $9,000–$13,000.

In another project, Captivate Search Marketing was hired by the Women’s Institute for Health (WIFH) to improve their SEO and backend development after another vendor built their website. The team expanded the scope to include full-service digital marketing, producing blog content, managing PPC and Google AdWords, and handling social media marketing for Facebook, Instagram, Twitter, and YouTube. They also coordinated with third-party photographers, tracked performance with Google Analytics, and overhauled the WIFH WordPress site. The team is currently developing new functionalities, including a scheduling portal, and planning to revamp the reviews widgets. The partnership, which started in November 2011, is still ongoing.