Captivate Search Marketing

Captivate Search Marketing was hired by the National Society of High School Scholars (NSHSS) to handle their PPC and SEO. The company worked alongside NSHSS to add structure to their digital marketing strategies and create a new website. They implemented Google Analytics, defined key objectives, and identified opportunities, which led to the development of a strong SEO program and refined PPC efforts. They also upgraded NSHSS's website to be more modern, mobile-responsive and visible in searches. Furthermore, Captivate Search Marketing helped NSHSS create an impressive social media presence on Facebook, Instagram, and Twitter and incorporated video marketing across all platforms. The monthly spend fluctuated between $9,000–$13,000 based on seasonal activity.

Captivate Search Marketing was hired by the Women’s Institute for Health (WIFH) to do SEO and backend development after another vendor built their website. They focused on SEO, produced blog content, and handled PPC and Google AdWords. They also managed social media marketing for Facebook, Instagram, Twitter, and YouTube, and ensured that WIFH owned all of their digital assets, such as photography. They coordinated with third-party photographers, helped develop mood boards, and tracked performance with Google Analytics. Captivate Search Marketing overhauled WIFH's WordPress site, recategorized drop-down menus, updated navigation with new categorization and tagging for blog posts, and expanded their video and photography galleries. They also developed new functionalities including a scheduling portal and planned to revamp their reviews widgets. The partnership started in November 2011 and is ongoing.