CannonCassidy

CannonCassidy was hired by a large pharmaceutical company to create a new trade name for a project in development. The company was looking for a rapid, cost-effective process, and CannonCassidy provided a thorough plan after understanding the company's objectives and timelines. Regular check-ins were conducted to provide feedback and ensure the project was on track. The project, which cost about $120,000, was completed within a few months. Despite some delays due to testing creative concepts in Europe, the company was satisfied with CannonCassidy's expedited process and ability to work with tight deadlines.

In another project, CannonCassidy was hired by a pharmaceutical company to help with proprietary naming. The company had worked with CannonCassidy in the past and chose to continue the collaboration due to their good experiences with them. CannonCassidy conducted a full naming assessment for new drugs, performing several reviews with the naming team to choose a selection. The names were then vetted with healthcare professionals and underwent legal reviews before final selections were made. The project, which cost around $400,000, is ongoing and has resulted in the development of 6-8 names.

Takeda Pharmaceuticals employed CannonCassidy to create naming architectures that would align with the global brand and to develop a unique and differentiated name for an ingredient complex in their product. The project, costing between $20,000 and $30,000, required CannonCassidy to work with English words that were easily understood globally. After reviewing the client's brief and conducting a key call briefing session, CannonCassidy provided a list of options within a week. The selected names underwent internal review and consumer testing on an international level, with CannonCassidy providing timely adjustments and additional options as needed. The project ran from 2013 to 2015.