Cambalache Studio

Cambalache Studio was selected by The CEO of "Hey Mom!" to accomplish the goal of getting a subscription wellness product to the market, targeting specifically, pregnant and postpartum women. The product capitalized on no-code to validate the model with real paying members before shifting to custom software. Cambalache Studio was instrumental in successfully transitioning to proprietary code without compromising user experience or needing re-registration. Additionally, they helped "Hey Mom!" remain self-sufficient throughout the process, enabling them to independently manage content, specialists, and pricing changes.

A team of 2-5 colleagues from Cambalache Studio was assigned to develop and operate three core channels - education, movement, and teleconsultation -which formed part of a digital perinatal support platform. The project also required the team to concentrate on growth, beginning initially with user base expansion before migrating to the Corporate B2B segment. To this end, the team also carried out outreach to HR departments of Argentine companies, leading to connections with active partners like Q·soft, FarmaVip, Te.Effe, and Prevención Salud and facilitating ongoing content licensing negotiations with Prevención Salud.

Parallel to the development endeavor, Cambalache Studio also catered to the branding and market outreach requirement of "Hey Mom!". The studio developed sales materials and brand identity kits including emails, proposals, pitch decks, and brochures - all housed under the established visual aesthetic. The team also organized activations and events to increase product visibility. The successful collaboration between "Hey Mom!" and Cambalache Studio manifests in the well-received workshops such as "HEYMOM! x RCP en Acción", and ongoing sponsor recruitment.