ByondRoas

ByondRoas was hired by a skincare D2C brand to improve their digital marketing and Shopify development. The company's expertise in Facebook and Instagram campaigns led to a significant drop in CPA and a steady improvement in ROAS over a six-month period. They also provided Shopify development, integrating specific third-party tools and customizing the brand's storefront. The team's work resulted in a fast-loading site with smooth-running features. Furthermore, ByondRoas implemented Conversion Rate Optimization (CRO) strategies, including A/B tests, landing page tweaks, heatmap analyses, and UX suggestions. These efforts led to a measurable increase in the conversion rate.

The results of ByondRoas' work were impressive. The company's revenue grew from approximately ₹1.5 lakh to ₹1.8 lakh per month, representing a 16% increase in order volume. The conversion rate improved by 20% after the implementation of CRO work and optimization. Additionally, Shopify site customizations reduced friction, facilitated upsells, and enhanced user experience, leading to better average order values. The client found ByondRoas through an online search and chose them over other providers due to their high ratings, budget-friendly pricing, good value for cost, and aligned company values. The project was handled by a team of 2-5 employees from ByondRoas.