Business Assist

Business Assist successfully executed a digital marketing and Google Ads campaign for ICON Hospitality Group. The company was hired to enhance the Group's functions and increase revenue. Business Assist was recommended for their tailored approach to digital marketing. Initially, ICON Hospitality Group sought help with organic social, but after consultations, Business Assist recommended the use of Google Ads and tailored landing pages. This resulted in quality leads being delivered at a low cost. The Group hired an internal manager for organic social, but the strategies and creatives were developed by Business Assist. The team consisted of the CEO, a Digital Marketing Manager, a Tech Guru, an Account Manager, and a PPC Manager.

For an insurance company, Business Assist provided lead generation and SEO services. The company was hired to promote the business and generate clients. Business Assist revamped the website, optimized it for search engines, and developed keyword guidelines based on the industry. While they assisted with some Facebook marketing efforts, the primary focus was on improving SEO to generate more leads. The team was composed of 8-9 members, with the Director of Digital Strategy as the main point of contact. The insurance company invested approximately $160,000-$195,000 USD in this ongoing partnership, which began in July 2011.