Bulldog Drummond

Bulldog Drummond worked with the country’s largest producer-grower of baby carrots and carrots on a strategic brand positioning project. The goal was to define the company’s purpose, mission, and brand and marketing strategy. The project involved several phases of work: identifying and interviewing stakeholders in the organization, figuring out and developing the company's strengths and challenges, and crafting a unique position and mission statement in the marketplace. The project, which cost about a million dollars, was completed three years ago and lasted about a year.

Bulldog Drummond was hired by a quick-service restaurant franchise to help articulate their brand. Despite being an iconic company and brand for over 50 years, it had never been documented or articulated. Bulldog Drummond helped identify the company's values and culture, creating what they refer to as the company's "brand soul". This was then shared with the company's 175,000 employees and partners. The project took approximately 18 months and is ongoing, with the current phase involving sharing the message with a broader landscape including suppliers, functions, and vendors.

Bulldog Drummond was engaged by Country Music Television (CMT) to completely rebrand the network. The goal was to move the brand in a direction that would appeal more to advertisers and increase ratings. Bulldog Drummond researched the network's viewers and potential viewers, and worked on both internal and external branding. They also produced a brand book that was highly appreciated by the presidents of CMT and MTV. The full rebranding process lasted about nine months in 2009 and cost less than a million dollars.