Bulldog Drummond

Bulldog Drummond was hired by the country's largest producer-grower of baby carrots and carrots for a strategic brand positioning project. The goal was to define the company’s purpose, mission, brand and marketing strategy. Bulldog Drummond conducted interviews with stakeholders, assessed the company's strengths and challenges, and developed a unique position and mission statement in the market. The project, which cost around a million dollars, was completed in a year. The company felt that Bulldog Drummond was the most competent and capable for the task based on their past work with other companies.

The company also worked with a quick-service Mexican-inspired restaurant franchise to articulate its brand. The goal was to document and codify the company's distinct culture and values, referred to as its "brand soul." Bulldog Drummond helped identify the company's identity and used this to guide the organization's decision making. This was to ensure that the company's actions matched its words. The project, which took approximately 18 months, is ongoing. The company chose Bulldog Drummond for their experience, thoroughness, and authenticity.

Bulldog Drummond was also hired by Country Music Television (CMT) for a total rebranding of the network. The goal was to shift the brand's direction to attract advertisers and increase ratings. Bulldog Drummond conducted research on the viewers and employees, developed a two-part branding strategy for internal and external branding, and produced a brand book. The project, which cost less than a million dollars, lasted for about nine months in 2009. The company chose Bulldog Drummond for their spirit, energy, and imagination.