Builts AI

Thompson Career College, a London-based institution specializing in short-format online programs, sought the assistance of Builts AI to increase enrollments and streamline their response processes. The goal was to lessen the 1-2 business days response time down to near-instant replies and automate routine student support inquiries. Given Builts AI's affordability, good value for cost, and personal recommendation, TCC chose to proceed with this firm.

Builts AI addressed Thompson Career College's challenges by creating two comprehensive automation systems. The first, a Speed-to-Lead Automation, was designed to manage potential student inquiries coming from various media outlets. This system delivered immediate responses with personalized program brochures, provided links for self-scheduling admission procedures, and kept track of upcoming cohort start dates. The second, a Student Support Automation system, managed existing students' queries by incorporating an AI agent trained on TCC's extensive knowledge base that covered topics like program details, policies, deadlines, and procedures.

The impact of Builts AI's automation systems on Thompson Career College was significant. The AI agent was able to respond swiftly to inquiries, reducing response times to nearly instant and efficiently addressing up to 80% of student queries automatically. The system also enabled after-hours and weekend coverage, ensuring all inquiries received prompt responses. By providing comprehensive, multi-channel support, Builts AI successfully enhanced TCC's enrollment process and student support management, fulfilling their original objectives.