broadhead|HMH

Broadhead|HMH was contracted by a Portland transit organization to spearhead multiple marketing and communications projects. The primary project involved a grand opening campaign for a new extension of the light rail system. The company created the tagline, graphics, and marketing strategies to promote the launch. Broadhead|HMH also developed a brand identity for a multi-agency fare system. The project, which ran from January 2013 to January 2015, cost the transit organization at least $150,000.

In another project, Broadhead|HMH partnered with a bus manufacturer looking to enter the electric vehicle market. The company helped create the Electric Bus Authority brand and messaging, which was then promoted across various social media and trade publication channels. Broadhead|HMH also provided trade show support, video-related work, collateral creation, and logo development. The partnership, which began in February 2013, has cost the bus manufacturer between $7,000,000 and $10,000,000.

Broadhead|HMH was also hired by the North Carolina State Ports Authority to handle all of its advertising, both domestic and international, as well as corporate branding. The company developed yearly creative campaigns for digital and print ads, drafted op-eds and thought leadership pieces, and served as PR consultants, training the internal team on public speaking and on-camera representation. The ongoing project, which began in March 2015, has cost the Ports Authority $3 million.