broadhead|HMH

Broadhead|HMH was engaged by the North Carolina State Ports Authority to handle all their domestic and international advertising and corporate branding. The team developed yearly creative campaigns for digital and print ads, drafted op-eds and thought leadership pieces for senior executives, and provided PR consultancy, including public speaking and on-camera representation training. The project, which began in March 2015, involved a team of six, including a director, a brand monitor, media buyers, and a brand advisor. The client selected HMH after a competitive bidding process and has invested $3 million in the project so far.

In another project, Broadhead|HMH was contracted by a bus manufacturer to help them enter the electric vehicle market. HMH created the Electric Bus Authority brand and messaging, which was promoted across various social media and trade publication channels. The team also provided trade show support, video-related work, collateral creation, and logo development. The client, who has been working with HMH since February 2013, has invested between $7,000,000–$10,000,000 in their services. They praised HMH's people-centric culture and their ability to support the brand effectively.

A government entity providing transit for the Portland metro region also hired Broadhead|HMH for marketing and communication services. The team developed a grand opening campaign for a new extension of the light rail system, which included creating a tagline, graphics, and marketing strategies. They also helped launch and develop a brand identity for a multi-agency fare system. The client, who selected HMH through a competitive process, invested at least $150,000 in the project, which lasted from January 2013 to January 2015. They appreciated the convenience of having HMH located in the same building as their headquarters.