Brighter Naming

Brighter Naming was hired by a software company to create a new, modern, and shorter name. The client was seeking a name that better represented their company's focus on the supply chain visibility product for retailers. Brighter Naming's process involved a questionnaire and comprehensive research, resulting in an initial list of 50 names. The client selected their top 10, and Brighter Naming further refined this list, checking each name's availability internationally. The client commended Brighter Naming's efficiency, noting they spent around 20-30 hours on the project, costing them $3,000 for the name and an additional $1,000 for a tagline.

Brighter Naming was hired by a chemical manufacturer to create descriptive names for their specialty products. The client had been working with Brighter Naming for more than five years and praised their streamlined process and efficiency. The project involved creating not only individual product names but also broader category names for the client's lines of products. Brighter Naming's process involved regular conference calls, extensive research, and due diligence checks on name availability in different countries. The client appreciated Brighter Naming's collaborative approach, which allowed them to create their own names based on the ideas generated by Brighter Naming. Over the past three years, the client has launched one to two new products a year with names created by Brighter Naming.