Brighter Naming
visit site- $5,000+
- 2 - 9 employees
- San Jose, CA
Brighter Naming is a branding agency headquartered in San Jose, Calif. The agency was founded in 2001 and has fewer than 5 employees. Brighter Naming specializes in branding, but also offers SEO and logo services. The majority of the agency's clients are enterprise businesses.
Client Insights
Industry Expertise
20%
10%
10%
10%
10%
10%
5%
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5%
Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 20%
Enterprise (>$1B) 50%
Common Project Size
<$10K 1 project
Clients
- Mead Westvaco
Highlights from Recent Projects
Brighter Naming was engaged by a software company to help develop a new, shorter and more modern name for their business. Using a questionnaire and research, Brighter Naming proposed a list of 50 potential names. The software company narrowed this list down to 10 preferred names, and then further refined this list through a back-and-forth process with Brighter Naming. The naming firm also conducted checks on the availability and potential conflicts of the proposed names, including an international check. The software company's owner praised Brighter Naming's efficiency and expertise, and the whole process was completed in about a week and a half.
Brighter Naming has been working with a chemical manufacturing company for over five years, helping them to develop descriptive names for their specialty products. The company praised Brighter Naming's streamlined process, which involves conference calls, worksheets, and a list of potential names. The process is iterative, with the list of names being narrowed down each week until a final selection is made. Brighter Naming also conducts screenings to clear the names in the countries where the products will be sold. The company appreciated the flexibility of the process, which allowed them to combine ideas generated by Brighter Naming to create their own names. They also praised the efficiency of the process, which typically takes between four and eight weeks.