Breakaway

Breakaway worked with Embotics, a software company providing cloud management technologies, to devise a marketing strategy that matched the brand's evolving value propositions. The team at Breakaway identified market trends and made strategic recommendations to attract new audiences. They implemented creative design principles and used various media channels to influence the market, integrating their methods with Embotics' public relations firm to create a comprehensive strategy. The CEO of Embotics praised Breakaway for their strategic approach and successful implementation of tactics.

For Shoes.com, an e-commerce fashion site, Breakaway assisted with a complete rebranding and improvement of customer connection strategies. The company was previously struggling with poor brand awareness. Breakaway helped change the company's name, built a new brand architecture, and defined their approach within individual marketing channels. They are currently assisting with seasonal campaigns and strategic projects, including a comprehensive social media playbook and the creation of product videos. The VP of brand marketing and creative at Shoes.com commended Breakaway's efforts and highlighted their ongoing engagement.

Bern Helmets, a company in a turnaround situation, engaged Breakaway to help reposition their brand and develop a long-term strategy. Breakaway's first task was to launch a new product and create a robust digital marketing campaign. The CEO of Bern Helmets appreciated Breakaway's assistance in navigating a new market and their provision of digital marketing assets to promote the product launch. The company is still determining its long-term strategy and plans to continue working with Breakaway for several years.