Breakaway

Breakaway was engaged by Embotics, a cloud management technologies provider, to develop a marketing strategy that matched the brand's messaging with its value propositions. The team at Breakaway conducted market research, made strategic recommendations, and implemented tactics that used creative design principles and various media channels to influence the market. They also integrated with Embotics' public relations firm to create a strategy around their experts and products, utilizing inbound and content marketing. The CEO of Embotics worked directly with the CEO of Breakaway, and the marketing team of Embotics interacted with 4-5 resources from Breakaway for implementation. The collaboration began in June 2017 and is ongoing.

In a separate project, Breakaway was hired by Bern Helmets to develop a long-term strategy and reposition the brand. The first task was to launch a new version of one of their classic helmets, a process that Bern Helmets hadn't undertaken in five years. Despite limited resources, Breakaway put together a robust digital marketing campaign and provided digital marketing assets for promoting the new helmet. The team from Bern Helmets worked with 5-6 people from Breakaway across strategy, creative, marketing, and account management. The engagement began in December 2018 and is expected to continue for several years.

Shoes.com, an e-commerce fashion site, engaged Breakaway to improve their brand awareness and connection with customers. Breakaway helped rebrand the company, build a new brand architecture, and define their approach within individual marketing channels. They also provided market research, created brand guidelines, and developed a comprehensive social media playbook. The team from Shoes.com worked with 5-6 members of Breakaway's team, including a project manager, an account executive, and a senior director of client services. They have been working together since June 2017.