Bray & Co

Bray & Co was engaged by a leading producer of premium barramundi aiming to increase brand awareness and consideration through paid media. Providing a comprehensive digital strategy, Bray & co took charge of creative campaign development and implementation, communication via social media channels, and managed paid advertising campaigns across a variety of online platforms. The team was also tasked with creating ads and orchestrating photoshoots for the creation of compelling visual assets. Through shifting the marketing focus online and targeting key demographics, Bray & Co. helped revolutionize the company's marketing approach.

A team of between 2-5 members from Bray & Co served as the marketing arm of the seafood firm from September 2020 to July 2023. Selected over other options due to their cultural fit and excellent value proposition, Bray & Co operated as the company's agency on record, liaising directly with the firm's marketing director. The nature of Bray & Co's inclusive team structure permitted a smooth execution of all projects, facilitating a lasting professional bond between the two companies.

The collaboration with Bray & Co resulted in an integrated and cost-effective marketing strategy that elevated the seafood company's brand awareness. The enterprise invested approximately $100,000–$499,999 over the course of the successful partnership, a venture that proved profitable in terms of improved online exposure and a more focused branding strategy, thus giving the company a competitive edge in the seafood industry.