Brandware

Brandware was engaged by The Oklahoman, a leading media company in Oklahoma, to conduct extensive branding research. The company, which had been operating for over a century, had recently begun marketing itself in response to a shift in their consumer base towards younger readers and newcomers unfamiliar with their product. Brandware was hired to carry out several rounds of research, including surveys and focus groups, to gather insights on perceptions of their product among consumers and non-consumers. The senior marketing manager of The Oklahoman chose Brandware for this project due to their proven research capabilities, as recommended by their VP of marketing. The goal was to understand their standing in terms of brand awareness, purchase intent, and brand favorability to ensure the effectiveness of their marketing campaigns. Over the years, Brandware successfully conducted brand studies that helped The Oklahoman gauge how their products were received in the market.