Brandware

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Brandware is a full-service marketing company based in Atlanta. Their team of under 15 was founded in 2000 and they provide PR, market research, and social media marketing, among other services. They serve mostly midmarket and small businesses. 

Client Insights

Industry Expertise

Consumer products & services

30%

Information technology

20%

Supply Chain, Logistics, and Transport

20%

Automotive

10%

Business services

10%

Financial services

5%

Manufacturing

5%

Client Size Distribution

Small Business (<$10M) 30%

Midmarket ($10M - $1B) 50%

Enterprise (>$1B) 20%

Common Project Size

This provider does not have any client reviews.

Clients

  • Husqvarna Outdoor Products

Highlights from Recent Projects

Overall Rating

4.5
1 Review

Brandware was hired by The Oklahoman, a leading media company, to conduct comprehensive branding research. The Oklahoman, despite its century-long existence, had never marketed itself and recognized a shift in their consumer base towards younger readers who were unfamiliar with their product. They sought Brandware's expertise in conducting surveys and focus groups to understand the perception of their product in the market. Brandware carried out extensive brand studies over several years, gathering feedback from current, past, and non-subscribers. The goal was to measure brand awareness, purchase intent, and brand favorability to ensure the effectiveness of their marketing campaigns. The senior marketing manager appreciated Brandware's research capabilities, which came highly recommended by their VP of marketing who had previous experience with them.

Timeliness

4.5

Service Excellence

4.5

Value

4.5

Would Recommend

5.0