BrandRadar
visit site- $1,000+
- 10 - 49 employees
- Wilmington, DE
Client Insights
Industry Expertise
This provider has not added their industry expertise.
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 35%
Enterprise (>$1B) 55%
Common Project Size
<$10K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
BrandRadar was hired by Hayleys PLC, an influential Sri Lankan multinational, to enhance their AI Search Visibility and support their Generative Engine Optimisation (GEO) strategy. The opportunity presented was to better perceive how artificial intelligence platforms interpret and recommend Hayleys' various business sectors. The BrandRadar team, consisting of 2 to 5 members, sought to identify gaps and provide actionable insights, giving Hayleys the competitive edge.
The scope of work primarily centered around monitoring Hayleys PLC's AI search visibility across the diverse business sectors. Key deliverables included diligently tracking brand mentions and visibility on AI search platforms and identifying any discrepancies in AI-generated responses. Additionally, BrandRadar was tasked with competitor performance monitoring to ensure Hayleys stayed ahead of its business rivals.
The outcome of BrandRadar's services allowed Hayleys to gain a deeper understanding of their AI-platform generated brand perception. This collaboration effectively provided a good value for cost, as per Hayleys' feedback. The engagement resulted in valuable insights that enhanced their digital presence and strengthened their GEO strategy. Consequently, BrandRadar was instrumental in maintaining the company's reputation as one of the most socio-economically impactful organizations in Sri Lanka.