Brandpoint

Brandpoint was hired by First Western Bank & Trust to create long-form content for their website. The goal was to have a steady source of engaging content that could be repurposed for various digital channels. Brandpoint took a strategic approach by reviewing the company's marketing plan and learning about their market verticals and business practices. They worked with an account manager, a project manager, an editorial manager, and a copywriter. The client was referred to Brandpoint by other marketing leaders due to their networking and activities with the American Marketing Association.

A photography company specializing in professional portraits for preschoolers hired Brandpoint to create a blog and leverage it in their marketing strategy. The goal was to retain current customers and attract new business prospects. Brandpoint quickly created written and visual blog content, drawing from their own experience and the client's ideas. They continue to update and optimize the blog. The client worked with an account executive and a content writer and chose Brandpoint because they were a local company.

Redpath, a Salesforce consulting partner, hired Brandpoint to help with their content marketing. Instead of hiring two full-time equivalents, they decided to outsource the work to Brandpoint. The company was tasked with providing a series of blog posts, white papers, an eBook, and case studies. They also offered strategic consulting for content marketing. The client worked with a project manager, a staff writer, and a designer. They chose Brandpoint because of their experience in the industry and their all-in-one marketing package. The work started in May 2017 and is ongoing with a contract lasting through the end of the year.