Brandpoint

Brandpoint was hired by First Western Bank & Trust to create long-form content for their website that could be repurposed for other digital channels. The team, which consisted of an account manager, project manager, editorial manager, and a copywriter, reviewed the company's marketing plan and audience personas in detail. They also underwent a thorough documentation process to understand the market verticals and business practices. The result was a steady source of engaging content for the company.

A professional photography company employed Brandpoint to create and manage a blog as part of their marketing strategy. The goal was to attract new business prospects and retain current customers. Brandpoint, working with an account executive and a content writer, used their own experience and the company's ideas to quickly create written and visual blog content. They continue to update and optimize the blog, successfully aiding in client retention and acquisition.

Redpath, a Salesforce consulting partner, hired Brandpoint as an extension of their marketing team. The company had to decide between hiring two full-time equivalents or outsourcing the work to a single vendor. They chose Brandpoint for their experience and their all-in-one marketing package. The team provided a series of blog posts, four white papers, an eBook, and case studies. They also offered strategic consulting for content marketing. The collaboration has been successful, with Redpath investing $10,000 in Brandpoint's services so far.