Brandnographer

Brandnographer was employed by a market research company to assist with international research, predominantly for the Chinese market. The focus of their work was ethnographic investigation in the tech, consumer goods, and spirits and alcohol sectors. Brandnographer's scope of work included strategy development, participant recruitment, and execution, analysis and reporting of research. The partnership, which began in February 2019, was project-based and ongoing, with the client reaching out to Brandnographer as needed. The client invested between $150,000–$200,000 in their services. The collaboration involved 4–5 members of Brandnographer's team, including founder Ruby, and a group of researchers and strategists. The partnership has proven successful, with Brandnographer referred to the client by a previous project manager.