Brandlucent

Brandlucent was hired by Turbulent, an IT services company, to help them better convey their unique identity and services to potential clients and employees. The firm conducted workshops to understand Turbulent's needs and true identity, and then worked with them to develop a new website, content, hiring guides, and guidelines. They also provided support on how to deploy the new branding, including writing job postings and using the appropriate language. They also assisted in the creation of social media guidelines and coaching for the employee in charge. The result was a more defined and comprehensible brand identity that resonated with their audience.

Brandlucent was engaged by a dental products distribution firm in Canada to assist with their rebranding process. The company felt their previous brand was limiting their business opportunities, and Brandlucent was brought in to help create a new identity. The scope of their work included creating a new name, logo, vision, mission, and purpose, as well as highlighting the company's strengths in a more articulate way. The engagement, which started in July 2021, is ongoing and has already seen an investment of around $64,000 USD.

A web development company hired Brandlucent to help them refine their business strategy and focus their services. The goal was to identify the added value they could provide to their clients and to align their services with their passions. Brandlucent conducted a series of brand strategy and identity workshops, which resulted in a clear plan and roadmap for the company's evolution. The company's logo was also refreshed to make it more recognizable. The client expressed satisfaction with the well-defined process and the knowledge of the Brandlucent team.