BrandLink Advisors

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BrandLink is a brand consulting firm in New York since 1996, specialized in Positioning, Architecture, Culture, Messaging, and Visual Identity. Founder Q Malandrino was also for ten years Executive Director at Interbrand, in New York and in Paris.

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Industry Expertise

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Client Size Distribution

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Common Project Size

$50K-$199K 4 projects

$200K-$999K 3 projects

$1,000,000-$9,999,999 1 project


  • J&J

Highlights from Recent Projects

Overall Rating

8 Reviews

BrandLink Advisors undertook a comprehensive rebranding project for Odonata Health, a medtech company specializing in non-invasive fetal monitoring technology. The startup engaged BrandLink Advisors to reassess their corporate name, develop a new corporate brand, and rebrand their products and platforms. The goal was to ensure that the name of their products connected back to the new corporate brand. The project, which began in September 2020, was carried out by a single branding expert and cost under $50,000.

In a project spanning from May 2001 to June 2004, BrandLink Advisors was contracted by a large consumer products company to update their logo and modernize their brand identity. The company's original logo did not align with their desired image, so BrandLink Advisors crafted a more representative logo and updated the company's stationery, collateral, and signs for their plants and mills. The project, which cost between $100,000 and $250,000, also involved BrandLink Advisors creating a brand and identity standards manual and developing the identity, name and logo for the company's new building products distribution division.

BrandLink Advisors was engaged by a pharmaceutical company to develop a cohesive branding architecture to differentiate multiple product lines being launched simultaneously. The project, which began in August 2017 and is still ongoing, involved BrandLink Advisors assessing the brand’s positioning and messaging and applying brand-building elements to create a brand architecture or framework. The project, which has cost between $100,000 and $250,000 so far, is managed exclusively by BrandLink Advisors, with separate contacts for naming and creative.



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