BrandLink Advisors
visit site- $5,000+
- 2 - 9 employees
- New York, NY
BrandLink is a brand consulting firm in New York since 1996, specialized in Positioning, Architecture, Culture, Messaging, and Visual Identity. Founder Q Malandrino was also for ten years Executive Director at Interbrand, in New York and in Paris.
Client Insights
Industry Expertise
This provider has not added their industry expertise.
Client Size Distribution
This provider has not added their client sizes.
Common Project Size
$50K-$199K 4 projects
$200K-$999K 3 projects
$1,000,000-$9,999,999 1 project
Clients
- J&J
Highlights from Recent Projects
BrandLink Advisors worked with Odonata Health, a medtech company, to rebrand its identity as it continued to grow. The project involved a full branding exercise, which included assessing the corporate name, developing a new corporate brand, and branding for each of the company's products and platforms. The team ensured that the name of the products connected back to the corporate brands. The partnership began in September 2020 and the project cost was under $50,000.
BrandLink Advisors collaborated with a pharmaceutical company to create a cohesive branding architecture for the launch of several product lines. They managed the brand exclusively, assessing the brand’s positioning and messaging before applying brand building elements to a brand architecture or framework. The company invested $85,000 for the naming project alone and spent between $100,000–$250,000 in total. The partnership began in August 2017 and is ongoing.
BrandLink Advisors was hired by a large consumer products company to update their logo and modernize their brand identity. The project involved creating a representative logo, updating stationery, collateral, and signs for plants and mills, and developing a brand and identity standards manual. BrandLink Advisors also assisted with similar tasks for the company's new building products distribution division, creating the identity, name, and logo for that entity. The project cost was in the range of $100,000–$250,000 and spanned from May 2001 to June 2004.