Brandigade

Logics Technology Solutions Inc, the trusted partner for IT planning and solutions, commissioned Brandigade to assist with Lead Generation, Outbound Sales and devising a Go-to-Market Strategy. Selected for their high ratings, value for money and aligning company values, Brandigade was tasked to enhance the B2B sales pipeline for Logics. Brandigade deployed a full-service outbound lead generation campaign with strategic, multi-channel initiatives on platforms like email and LinkedIn, while also providing Sales Development Representative (SDR) support.

The scope of work involved identifying and refining target audiences, customizing outreach messages for ideal customer profiles, and building prospect lists. This was followed by the execution of ongoing outbound campaigns aimed at generating qualified meetings for the sales team. Brandigade's team also extended their SDR-as-a-Service support, effectively assimilating with the internal business development teams of Logics. The key deliverables comprised of dedicated SDR support, lead sourcing and prospect database building, appointment setting, and regular optimization of outreach messages and target identification.

The engagement produced remarkable results, making significant contributions to the company's outbound sales process and bringing about an increase in pipeline activity and new business conversations. Brandigade's remarkable responsiveness, speed of execution and their ability to quickly understand the targeted market stood out. The consistent communication, collaboration, and weekly reporting on campaign performance showcased Brandigade's commitment. The project clearly demonstrated Brandigade's competency in fortifying sales pipelines, establishing a testimonial for their efficiency and efficacy.