BrandExtract

BrandExtract was hired by an energy waste management company to assist with various branding and marketing initiatives. This included rebranding the company in 2015 and a significant brand update in 2020/21. The goal was to position the company as a leader in energy waste management and sustainability within the energy industry. BrandExtract conducted a detailed brand assessment, collaborated with the company's team to deliver a complete brand package, and developed a sustainability-oriented and forward-leaning brand message. The team consisted of 5-7 people, including the CEO and account managers. The collaboration is ongoing with the creation of marketing collateral.

Arms Wide Adoption Services, a nonprofit organization based in Houston, Texas, engaged BrandExtract for a comprehensive rebranding project. The organization wanted a name and brand identity that would clearly communicate its services and support its long-term goals. BrandExtract assisted with the change of name, new mission and vision statements, new visual assets, and an entirely new brand identity. They created a logo and visual assets, a branding guideline, and sample assets such as annual reports and newsletter templates. The team composition varied throughout the project, with the chairman facilitating the initial strategic discussions and a project manager overseeing the rest of the project.

PWI Construction, a commercial general contractor, hired BrandExtract to conduct market research and a website redesign following a rebranding. The new website aimed to attract and capture the firm's target audiences while communicating PWI Construction's new visual brand identity and messaging. BrandExtract conducted a discovery session with the executive team, led a market research project, and provided a project brief and recommendations. The team from BrandExtract included a project manager, creative specialists, UX specialists, SEO/SEM specialists, and more.