Brandcraft

Brandcraft was hired by the Sydney Jewish Museum for a large fundraising campaign in 2018. The goal was to raise capital for the museum's endowment fund and building works. Brandcraft, led by Richard and Nick, developed the campaign strategy and creative concept, which was executed across various channels including print ads, posters, brochures, a booklet, a video, digital marketing, and a microsite. The team at the Sydney Jewish Museum was pleased with the simplicity and power of the campaign concept and the fresh approach offered by Brandcraft.

Breast Cancer Trials, a leading clinical trials research organization in Australia and New Zealand, engaged Brandcraft for a comprehensive rebranding project. The goal was to unify the organization's two names into a single brand and increase its awareness in the community. Brandcraft won the tender process with a thorough rebranding plan, which included the development of a brand blueprint, new communication strategies with internal stakeholders, advertising, new assets and style guidelines, and public relations and digital recommendations. The client appreciated Brandcraft's extensive branding experience and the convenience of having a single point of contact throughout the project.