Brandcraft

Brandcraft was hired by the Sydney Jewish Museum to develop a strategy, campaign idea, and creative for a large fundraiser in 2018. The goal was to raise capital for the Museum's endowment fund and building works, as the Museum received no government funding and relied solely on community support. Richard, from Brandcraft, led a workshop with the Museum's board and management team, before presenting an overall campaign strategy. Richard and his partner Nick then developed a simple but powerful creative concept which was executed across print ads, posters, brochures, booklets, a video, and digital marketing. The Museum was satisfied with the fresh approach and excellent job done by Brandcraft.

Breast Cancer Trials, the largest clinical trials research organization in Australia and New Zealand, engaged Brandcraft for a rebranding project and ongoing advertising activities. The goal was to unite their two names under one brand and increase awareness of that brand in the community. Brandcraft won the tender process and presented a thorough rebranding plan. They developed a brand blueprint, changed communication with internal stakeholders, worked on advertising, produced new assets and style guidelines, and delivered public relations and digital recommendations. The organization appreciated Brandcraft's extensive branding experience and the convenience of having one point of contact throughout the project.