The Brand Strategy

The Brand Strategy was hired by a virtual challenge website to conduct market research and validate decisions surrounding the branding and target audience. The director of the website worked closely with Mark from The Brand Strategy, who conducted a study on the public's reaction to the product concept. Mark's research helped identify the strengths and weaknesses of the company and provided insights into the most popular challenges. The research also helped determine the appropriate pricing for the services offered. The project ran between $5,000 – $10,000 and results were presented in early September 2020.

The Brand Strategy was recruited by a charity to deliver an approach for mapping key members and identifying member journeys/touchpoints to be aligned with the marketing plan. Mark Smith from The Brand Strategy delivered a bespoke session for the Charity CEO and the Board of Trustees, where they exchanged ideas and identified the challenges and issues facing key members of the organisation. Mark's expertise and the tools he provided were crucial in effectively reaching out to key member groups.

A medical startup hired The Brand Strategy to conduct primary market research to assess the viability of a disruptive offering. The Brand Strategy also assisted in a branding exercise for the startup. The scope of work involved three rounds of market research with qualitative and quantitative surveys. The startup selected The Brand Strategy based on their response, attitude, and cost. The team composition included the owner (Managing Director), his in-house team, and associated providers.