The Brand Strategy
visit site- Undisclosed
- 2 - 9 employees
- Nottingham, England
Founded in 2016, The Brand Strategy is a digital agency. Their team of around 5 employees is based in Nottingham, United Kingdom, with an additional office in Henley-on-Thames, United Kingdom. They focus on branding, market strategy, and market research.
Client Insights
Industry Expertise
25%
25%
25%
25%
Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 25%
Common Project Size
<$10K 3 projects
$50K-$199K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
The Brand Strategy was hired by a charity organization to map key members and identify member journeys/touchpoints for alignment with the marketing plan. The goal was to identify effective tools and methods for reaching out to key member groups. Mark Smith, an associate lecturer at Nottingham Business School, delivered a bespoke session for the charity's CEO and Board of Trustees, which helped them understand the challenges and issues facing key members of the organization. His session was attended by the Charity CEO, members of the Board of Trustees, and a Volunteer Management Consultant.
In another project, The Brand Strategy was engaged by a virtual challenge website to conduct market research. The aim was to validate decisions surrounding the branding and target audience. Mark Smith, the director of The Brand Strategy, conducted a study to understand people's reactions to the product concept, assess its pricing, and identify the most popular challenges. The insights provided by Mark were instrumental in refining the company's offerings, reducing the challenges to 10 for adults and 4 for children.
The Brand Strategy also worked with a medical startup, providing market research and branding services. The startup had a disruptive offering and needed primary market research to assess its viability. Following a Google search and direct contact, the startup selected The Brand Strategy based on their response, attitude, and cost. The scope of work involved three rounds of qualitative and quantitative market research surveys. The team was composed of the owner, his in-house team, and associated providers.