Brand Pattern

Brand Pattern was hired by Lycos Equipamentos, a retail equipment company, to strengthen their online presence and support sales growth. The company's CEO sought Brand Pattern's expertise to connect more effectively with their audience and build a stronger digital footprint. The scope of work included digital marketing campaigns, brand positioning, and content development tailored to retail audiences. Brand Pattern developed creative messaging, optimized online channels, and set up measurable campaign frameworks. The key deliverables included marketing assets, a structured brand communication plan, and performance reports to track impact.

Nile Commerce, an integrated end-to-end commerce agency, hired Brand Pattern to refine their brand voice and create a stronger emotional connection with their audience. The CEO of Nile Commerce wanted to stand out in the crowded marketplace with a clear and compelling brand identity. Brand Pattern took a deep dive into Nile's current positioning and worked closely with their team to refine the brand voice and narrative. The key deliverables included a brand positioning framework, a refined brand story, tone of voice guidelines, and creative recommendations for product listings, content, and campaigns.

For MISHA, a designer ready-to-wear fashion label, Brand Pattern was brought on board to improve e-commerce performance by optimizing online store conversion rates and refining sales funnels. The Founder of MISHA wanted to create a smoother customer journey that not only attracted new buyers but also encouraged repeat purchases. The results were clear with an increase in the online store conversion rate within the first few months. Bounce rates on key product pages went down, and average order value improved as Brand Pattern introduced better upsell and cross-sell strategies. Customers reported that the shopping experience felt smoother and more enjoyable.