Brainlabs

Brainlabs was hired by an independent review company to increase their Cost Per Trial (CPT), a key performance indicator that had been rising, thereby negatively impacting the return on investment. Brainlabs, a PPC agency, provided planning and buying PPC activity, and implemented a complex bid management solution, which was more advanced than any the client had used before. Brainlabs' solution included portfolio bidding and bid modifiers, as well as a genetic algorithm. The client, one of Brainlabs' first, had a vast portfolio of over a million keywords, which Brainlabs cleaned up and optimized. Brainlabs also tested their bid management solution against the one the client had been using, and proved theirs was superior. The client saw better CPTs with Brainlabs and expanded their engagement to other verticals. The client praised Brainlabs for their technological confidence, mathematical skills, and the ongoing optimizations and new releases of their technology. The relationship between Brainlabs and the client started in 2014 and is ongoing.