Boyden & Youngblutt

Boyden & Youngblutt worked with a healthcare IT business to assist with naming and branding. The team provided a comprehensive review of the company's name and positioning, creating a list of potential names and creating concepts for each. Once a name was chosen, they developed a logo, color palette, and tagline. The team then helped with positioning the new name and logo at a large trade show, preparing various materials such as backdrops, handouts, and brochures. They also redeveloped and redesigned the company's website as part of the branding project, and helped refine the content for the site. The engagement ran from April 2019 to June 2020.

In another project, Boyden & Youngblutt worked with a healthcare consulting firm on a rebranding and digital marketing project. The team conducted a community perception survey to help in a rebranding and renaming campaign for a health system. They also assisted with the overall marketing strategy and plan, including a digital campaign, and developed all collateral for the health system's service lines. Additionally, they helped with a campaign for the launch of a new community facility. The project was a comprehensive marketing overhaul of the entire health system, and they used analytical tools to evaluate the effectiveness of the digital campaign. The project ran for about 18 months from 2017 to 2018 and cost the client around $200,000.

Boyden & Youngblutt also worked with Polygon Company, a composite manufacturer, to assist with rebranding following a shift in ownership. They redesigned the company's branding elements and implemented them across various materials and collateral. This included defining the value propositions, changing the logo, and mapping out target markets. They also assisted with website design. The engagement began in December 2018 and is ongoing, with a total investment of between $50,000 and $75,000.