Boxx Branding

Boxx Branding was hired by Biosat, a Brazilian medical device company, for a complete, structured, and strategic rebranding project. The project aimed to redefine the firm's brand strategy, positioning, visual identity, and verbal identity. The extensive scope of work initiated with an in-depth diagnostic and immersion phase, which subsequently transitioned into market analysis, brand positioning, value proposition, and setting the tone of communication.

The project led by a lean team of 2-5 Boxx Branding employees, resulted in impactful deliverables which were well beyond the creation of visual ideation. Key deliverables comprised of designing a robust visual identity inline with the firm's objectives, a detailed brand book with guidelines for brand application, logo, color palette, typography, and specific graphic elements. These elements combined, contributed towards building a stronger, coherent Biosat brand resonating with its business goals.

The project culminated successfully resulting in a unified and strategic brand well-positioned to support Biosat's growth. Boxx Branding's teamwork, technical expertise and creative solutions were highly appreciated. The company outperformed in terms of operational transparency, initiating effective collaborations and displaying agility. Biosat acknowledged the positive impact of the project on its business, expressing immense satisfaction and recommending Boxx Branding for its superior quality of work.