BOXCOM

BOXCOM was contracted by Infinivox, a telecom operator based in Lille, France, with the goal of establishing their brand identity. This involved creating a logo, drafting comprehensive brand guidelines, and producing clear and engaging content to better explain their Software as a Service (SaaS) solutions and their technical features. In achieving this, BOXCOM effectively strengthened Infinivox's positioning among their B2B customers.

Infinivox found BOXCOM through a referral and selected the team for its notable value-for-cost. The BOXCOM team (comprising of 2-5 employees) approached the project by initially aiming to understand Infinivox's unique offering - SIP trunking for call centers, rather than generic telecom services. Once armed with this understanding, they proceeded to design and present several logo options to Infinivox.

Positive results were reported upon completion of the project, as BOXCOM not only delivered a refined logo design that was favored by Infinivox, but also developed functional branding elements such as brand-specific colors and fonts. Subsequently, BOXCOM put together a set of simple brand guidelines and created adaptable templates for sales presentations and email signatures, all of which were delivered in editable formats for Infinivox's easy utilization.