Booyah Advertising

Booyah Advertising was hired by a Texas-based homebuilder to develop a more efficient paid search program. The company had previously worked with Booyah and was confident in their ability to provide reliable analytics and insightful reports. The scope of work involved deconstructing the existing campaign and starting from scratch, with daily testing, improvements, and optimization. Over time, the client entrusted Booyah with creative and display management, retargeting, and other programs. Despite some disagreements, the client appreciated Booyah's trustworthiness and clarity. The project began in February 2014 and is ongoing, with the client having invested over $200,000 in the partnership.

Booyah Advertising worked with a Denver-based web conferencing and webinar software company to build up its paid search and SEO capabilities. The company sought to increase organic traffic and conversions on Google and drive more leads to its sales team. Booyah was selected from a pool of ten agencies for their personalized and unique approach. The project, which began about two and a half years ago, involved a monthly SEO fee of $2,500 and a one-time audit fee of around $5,000.

A hotel group engaged Booyah Advertising to manage their digital marketing efforts. The scope of work included handling display ads, paid social, paid search, and SEO, as well as designing creative assets for some of the properties. The team comprised of an account director, an account supervisor, four marketing specialists, and a few coordinators. The client, who had been working with Booyah since January 2013, had invested over $1 million in the project.