Bootstrap Marketing

Bootstrap Marketing was hired by Lucky Pigeon Brewing, Maine's first dedicated gluten-free brewery, to assist in various areas including branding, print design, and social media marketing. The brewery, co-founded by the interviewee, sought Bootstrap's expertise in executing their social media strategy, designing can labels for their new brands, and creating branded merchandise. Bootstrap was chosen due to its proximity to the brewery, its culture fit, and alignment with the brewery's values. A team of 2 to 5 employees from Bootstrap worked on this project. They assisted Lucky Pigeon Brewing right from the beginning, even before its doors were officially opened. The team helped in defining the brand palette, designing can labels, creating the tasting room environment, managing social media since 2021, guiding and designing their merchandise, and creating their events collateral and signage. The client was highly satisfied with Bootstrap Marketing's contribution to their business.