The Booth

Sun Life Canada, an insurance company, partnered with By The Booth to create a video learning series to guide its employees through a digital transformation. The project aimed to ensure that the company's staff understood the changes and saw themselves as integral parts of the transformation. The collaboration resulted in three videos explaining the new structures and taxonomy, how work flows through the structure, and how work is identified and prioritized to meet clients' changing needs. The project, which ran from January to May 2022, was characterized by a focus on diversity and inclusion.

The Mental Health Commission of Canada engaged By The Booth to produce a series of short videos featuring individuals sharing their mental health stories. The project was initiated in response to the COVID-19 pandemic, which necessitated a shift from in-person programs to online resources. The video production company created about 15 videos, two French videos, an original animation video, and an explainer for the program. The videos were designed to inspire young people and normalize conversations around mental health. The project ran from August 2020 to January 2021.

Mason Marketing Solutions hired By The Booth to develop two animated superhero campaigns for Alpine Credits' marketing collateral. The project aimed to refresh and rejuvenate the company's marketing materials. By The Booth was chosen for the project due to their high ratings, proximity, budget-friendly pricing, culture fit, and value for cost. The project involved the design and creation of multiple broadcast, radio, digital, and out-of-home creative elements. The project team from By The Booth comprised 2-5 employees.