Boost Hero

Boost Hero partnered with Fractional GTM Engineer owned by Maria, specializing in outbound automation for B2B companies, to refine her outbound strategy. The primary objectives were to target the right SMB and mid-market clients, to enhance the lead magnet follow-up, and to create a Boost Hero-inspired system for facilitating qualified sales discussions. Boost Hero was selected for the project due to its high ratings and reputable referrals.

With a single Boost Hero team member, the project commenced to clarify and enhance the outbound strategy for better, qualified sales conversations. The existing LinkedIn outbound approach was analyzed alongside prospect responses, and the Ideal Customer Profile (ICP) was redefined to target SMB and mid-market companies more accurately. The team also recommended a plain qualification form to further streamline the process.

To better understand and facilitate the outbound process, Boost Hero introduced a clearer structure for lead magnet follow-ups. They further suggested a repeatable outbound protocol to ensure uniformity and efficiency. Notably, they emphasized the significance of focusing on revenue-generating tasks such as offers, lead generation, and sales dialogues. The project was successful in providing Maria with a refined outbound strategy, accentuating the relevance of causing a crucial boost in qualified sales conversations. This increased potential for revenue generation while reducing effort and resources in pursuing non-ideal leads.