Boomit Performance Marketing

Boomit Performance Marketing was engaged by Uy Carmela, a telehealth platform connecting patients with medical professionals across Latin America. The company's primary objectives were to increase the number of registered professionals on their platform and boost the number of users scheduling medical appointments. Boomit was selected for their high ratings and culture fit. The 2-5 team members assigned from Boomit were responsible for the creation of an advertising strategy, crafting effective creatives and copies, setup and optimization of advertising platforms, competitive analysis, analyzing historical strategies, weekly result reporting, and persistently optimizing based on data.

The first deliverable was the design and implementation of an advertising strategy targeted at increasing professional registrations on the Uy Carmela platform. Boomit also produced creatives and copy to effectively communicate this strategy further. The Boomit team set up and optimized various advertising platforms, such as Meta, LinkedIn, and Google, to reach a wider audience and drive engagement.

In addition to the implementation of the advertising strategy, Boomit provided a thorough analysis of the competitive landscape in the sector. The team also reviewed Uy Carmela's previous strategies to incorporate the lessons learned into the new plan. Their ongoing work included weekly reporting of results and continual optimization based on data, which resulted in a successful collaboration with Uy Carmela. As a result of their efforts, Boomit was able to drive significant increases in both professional registrations and user appointments.