BOL

BOL worked with a large telecommunications service provider to increase its market presence and exposure to potential customers. The project involved validated engagement scoring to predict purchasing thresholds and an overhaul of the company's web properties to optimize content for search engines. Keyword research was conducted and several Google pay-per-click campaigns were initiated. The company chose BOL for their expertise in online marketing and their ability to remain agile in a rapidly changing environment. The project, which cost between $200,000 and $500,000 annually, began in 2013 and is still ongoing.

For a technology solutions firm, BOL provided services and expertise for Google Analytics, Google AdWords, and the marketing automation platform Eloqua. The project involved enhancing and optimizing the firm's technology platforms and business processes, executing strategic paid search campaigns, and configuring the firm's sites to track key metrics. BOL was chosen for their expertise and performance-driven approach, with the project costing over $100,000 in 2014. The most recent project, the full setup of the analytics platform on Google Analytics, was completed at the end of the year, with several other projects still ongoing.

BOL partnered with a software development and IT services firm to optimize their content for search and manage their pay-per-click campaigns. The scope of work included meta-data, keyword testing, keyword mapping and research, image tagging optimization, and adjusting the layout of content display. The firm chose BOL to reduce the number of independent vendors they were using and based on BOL's record with SEO. The project cost around $90,000 for SEO and $90,000 for PPC, with the firm's relationship with BOL continuing to increase. The project was completed two weeks ago, but the relationship remains ongoing.