Bluepear

Bluepear undertook a PPC Monitoring project for an e-commerce company. The objective was to detect unauthorized affiliate bids on brand terms, particularly those that were mobile or region-specific which consistently eluded manual checks. Bluepear's monitoring encompassed Google and Bing in Germany, France, and Italy on both mobile and desktop platforms. The project outcome included weekly violation reports, timestamps, screenshots of unauthorized ads, affiliate IDs and redirect chains. A dashboard was established to track issues from inception to resolution.

The client found Bluepear through an online search. Bluepear was selected over others due to their competitive pricing, high ratings, good cost-to-value ratio and congruence of company values. Another attractive aspect was the ease and autonomy of setup facilitating streamlined project initiation. Bluepear assigned between 2 to 5 team members for the project, thus demonstrating their commitment and ensuring comprehensive coverage.

The resultant impact was highly positive. In addition to fulfilling the goals set out initially, Bluepear’s strategies provided the client with court-ready evidence packages. These included timestamps, screenshots and redirect chains. This expedited network takedowns considerably. Overall, the expertise and laser-focused strategies employed by Bluepear yielded meaningful results, catching the violations that were previously missed, providing the client with tangible outcomes.