Blue Totem
visit site- $5,000+
- 10 - 49 employees
- Singapore, Singapore
Client Insights
Industry Expertise
10%
10%
10%
10%
10%
5%
5%
5%
5%
Client Size Distribution
Small Business (<$10M) 15%
Midmarket ($10M - $1B) 45%
Enterprise (>$1B) 40%
Common Project Size
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Clients
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Highlights from Recent Projects
Blue Totem worked closely with Pet Lovers Centre, a renowned Southeast Asian pet care retailer, to expand their corporate profile and announce a new business partnership. The retailer sought out Blue Totem's expertise to aid in reinforcing its reputation as a comprehensive pet care brand. To meet this requirement, the Blue Totem team was tasked with creating a credible brand story, drafting press releases and media materials, and running media outreach initiatives.
As part of their project-based PR support, the Blue Totem team assisted the client in content development by penning marketing and brand copy. The team's support was instrumental in effectively communicating Pet Lovers Centre's core values and unique selling points. Additionally, Blue Totem skillfully facilitated media relations, pitching and coordinating interviews with both English and Chinese-language media platforms, further expanding the retailer's reach.
Over the six-month engagement from June to December 2022, the team at Blue Totem mostly included 2 to 5 members who consistently worked together with Pet Lovers Centre. The careful attention to detail, excellent media connections, and applied PR expertise uniquely tailored to the client's needs, culminated in a fruitful partnership. The Pet Lovers Centre was able to increase their profile in Singapore, confirming the effectiveness and success of Blue Totem's comprehensive PR services.