Blue Green
visit site- $25,000+
- 10 - 49 employees
- Cambridge, MA
Blue Green is a digital agency in Cambridge, Mass., that was founded in 2009. Blue Green has more than 10 employees who provide marketing strategy, UX/UI design, digital strategy, and conversion optimization services to midmarket and enterprise clients in the consumer product & services, financial services, health care, and nonprofit industries.
Client Insights
Industry Expertise
28%
28%
28%
16%
Client Size Distribution
Midmarket ($10M - $1B) 35%
Enterprise (>$1B) 65%
Common Project Size
$50K-$199K 1 project
$200K-$999K 1 project
Clients
- PayPal
Highlights from Recent Projects
Blue Green was engaged by a cloud-based B2B project management software company to increase their return on investment and improve cost per click or cost per conversion in their digital marketing and AdWords spend. The company aimed to attract highly motivated clickers and converters. Blue Green focused on optimizing the web experience for new users and conducted A/B testing on various landing page experiences and campaigns in AdWords and Google. They proposed a strategy to remove the initial call to action to sign up from the first screen, a technique that proved successful in previous projects, but was not adopted by the client. The project ran from April 2016 to the end of 2016 and cost around $50,000.
Blue Green was hired by a FinTech company, Paypal, to create a content strategy that would integrate their consumer and merchant communications. They also aimed to support a different initiative through the BDE SMB consumer and OE work team. Blue Green's involvement expanded to include creating marketing assets, optimizing the website, creating new data flows, working on seasonal and creative campaigns, and paid media efforts. They also created unique SMB experiences which segmented the customer base in new ways. The partnership began in January 2015 and has grown significantly, with an investment of around $250,000.