Blue Green
visit site- $25,000+
- 10 - 49 employees
- Cambridge, MA
Blue Green is a digital agency in Cambridge, Mass., that was founded in 2009. Blue Green has more than 10 employees who provide marketing strategy, UX/UI design, digital strategy, and conversion optimization services to midmarket and enterprise clients in the consumer product & services, financial services, health care, and nonprofit industries.
Client Insights
Industry Expertise
28%
28%
28%
16%
Client Size Distribution
Midmarket ($10M - $1B) 35%
Enterprise (>$1B) 65%
Common Project Size
$50K-$199K 1 project
$200K-$999K 1 project
Clients
- PayPal
Highlights from Recent Projects
Blue Green worked with a cloud-based B2B project management software company, aiming to increase the return on investment and improve cost per click or cost per conversion. The company sought to optimize the web experience for new users and improve conversion rates for digital marketing. Blue Green's strategy involved A/B testing to identify what drives higher conversion rates. They ran multiple tests and collected data for comparison. Despite Blue Green's innovative approach to removing the initial call to action to sign up from the first screen, the company did not fully embrace this philosophy. The engagement lasted from April to December 2016, with the company investing around $50,000 in Blue Green's services.
In another project, Blue Green partnered with Paypal's Latin American region to address challenges including creating a content strategy and supporting a different initiative through the BDE SMB consumer and OE work team. Blue Green expanded its services to create marketing assets, optimize the website, create new data flows, work on seasonal and creative campaigns, and optimize the flow in displayed channels. They also created unique SMB experiences and worked on a more overall content strategy. The partnership began in January 2015 and is ongoing, with Paypal investing around $250,000 in Blue Green's services.